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Ford's CEO just threw down the gauntlet at BYD and Tesla with its own $30,000 EV truck

Ford CEO Jim Farley called out Chinese automaker BYD in his hyped announcement of a new midsize truck.

Ford following Ram's lead for its future electric trucks

Ford's truck future may be electrified, but not all electric. Representatives for the Dearborn, Michigan-based automaker, ...

Ford’s $30,000 Electric Truck Could Change Everything

Ford’s “Model T moment” will use a completely new electric vehicle platform, as well as a radical new manufacturing process.

Ford’s $5 Billion Model T Moment Aims To Turn EV Operation Profitable

Calling it a "Model T moment" Ford Motor Co. announced a completely new vehicle platform and assembly process for a new, more ...

$30K Ford EV truck due in 2027 with much-simpler production process

Ford will debut a new midsize pickup truck in 2027 with a targeted price of $30,000, the automaker announced today. The ...

Ford hits the pedal on EV production with $2 billion overhaul of Kentucky plant

Ford said its combined investment of about $5 billion at the Kentucky assembly plant and Michigan battery plant is expected ...

Ford’s New Truck Needs To Understand The EV Myths Permating Automaking

Ford promised their announcement of a new “universal” EV platform, along with a low-cost light pickup truck, would be another ...

Ford Offers Electric 2025 F-150 Lightning Lease Deals for August

Power up your work and life with the 2025 Ford F-150 Lightning. Find out how you can lease this electric truck for a low ...

Ford is betting the future on smaller EV batteries

Ford said the new battery will be 15 percent smaller than that of a BYD Atto electric crossover. BYD uses the same lithium ...

Ford’s $5 billion bet on the ‘Model T’ of EVs could cost the company ‘billions’ more if it fails, analysts warn—mounting losses from its Model E woes

Should the American auto brand fail to bring its lofty EV vision to life, “it could be terminal for the brand,” one analyst ...