Dive Brief: EBay announced Thursday that it’s implementing a series of personalization features for shoppers aimed at showing consumers items that suit their interest and fit their shopping habits.

Below are some high-level guidelines and considerations for product managers looking to leverage MCP in their roadmap.

EBay is not the only online marketplace making a foray into AI-powered CX. Etsy is integrating AI across its platform with an emphasis on personalized browsing and discovery, according to ...

Now, as she decorates her brand new office in eBay’s headquarters in San Jose, California, Alford is focused on advising eBay on one of its newest focuses: AI.

Hyper-personalization is no longer a trend but a mandate in retail. The ability to understand customer behavior was the first-step to understanding true buyer motivations.

eBay , which is working on a program to re-establish itself in the e-commerce segment, is extremely focused on its AI initiatives which the company considers to be an essential “survival ...

Marketers who are strategically integrating generative AI with robust data standards are achieving unprecedented content personalization at scale. And marketers who use genAI are reclaiming hours each ...