Brown snow fell in the Maine town of Rumford after a malfunction at a paper mill caused the release of spent black liquor. Here's what officials say happened. Story by Anthony Robledo, USA TODAY ...

Snowfall is nothing new in Maine, but usually it's white. The east Maine town of Rumford experienced a rare weather event Tuesday in the form of brown snow, town officials confirmed on Facebook.

Rumford, Maine was covered with discolored snow after ND Paper Rumford Division, a local paper mill, malfunctioned and emitted a black liquor -- a byproduct of the production process -- into the air.

Brown-tinted snow has appeared in a small town in Maine on Tuesday and is causing skin irritation. The discoloured snow is caused by a chemical emitted from a 100-year-old paper mill in the small ...

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Although brown snow in Rumford, Maine is considered non-toxic, the state's Department of Environmental Protection recommend avoiding contact with skin.