Here is a common scene: A supervisor agrees to write your letter of recommendation with one condition—you draft it. Shocker. We, too, were surprised the first time this happened to us. We assumed ...

Let's face it. Today's consumers are skeptical. Can you blame them? With all the marketing hype and sales pitches people receive each day, we are all a bit jaded. However, to make the sale we must ...

Good testimonials should also be specific about how your business, product, or service helped the customer. Vague generalizations like “This is an amazing product!” won’t convince anyone to buy from ...

Editor’s Note: For any questions regarding the law, please consult an attorney. Customer testimonials are great for your business. They build customer trust, create goodwill for your product, and show ...

If you are in any leadership position, you will likely have to write a letter of recommendation for an employee, coworker, student or intern. Being asked to write a letter of recommendation means the ...

Knowing how to write a recommendation letter means putting yourself and the person you’re recommending in the best possible light. After all, this letter could have a major impact on the future of the ...