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Xbox's new CEO pulled the plug on a baffling advert campaign which discouraged people from buying an Xbox, as part of a brand ...

Before digital platforms dominated the business landscape, marketing held a broader strategic role inside organizations.

Marketing teams today operate at remarkable speed. They launch new campaigns weekly. They produce content continuously.

WebFX reports provide a 3-step guide to connect marketing spend to revenue, focusing on attribution, data accuracy, and ...

KitKat launches a “Stolen KitKat Tracker” after the massive chocolate heist goes viral. Know more about how fans are reacting ...

This is the shared architecture of the most cynical campaigns in history: they identify a genuine human aspiration — freedom, ...

On Tuesday, Choice Hotels International unveiled its latest global marketing campaign centered on changing traveler sentiment toward experiences and value. Featuring actor and comedian Keegan-Michael ...

Inside Marvel’s Meta ‘Wonder Man’ Campaign Few actors are willing to play their characters outside of a TV show or movie, but Yahya Abdul-Mateen II and Sir Ben Kingsley were happy to help Marvel ...

The campaign presents a series of fictional, satirical product and service concepts designed to mimic startup-style offerings ...

With Pippit, marketing agencies can convert product images, campaign images, and creative ideas into videos for publishing on ...

Motorcycle maker Harley-Davidson is emphasizing “fun and joy” in a new marketing campaign unveiled Thursday under CEO Artie ...