There is no "right" answer. It varies by business, by situation, and by intent of the test being conducted. Each of these metrics measures something different and it is critically important to ...

I was talking with Tony about his benefits consulting company when he shared his biggest struggle. (Disclosure: Tony was a former business coaching client for three years.) “David, how do I get my ...

We all know that we can’t improve what we don’t measure. As field service has become modernized and more sophisticated, so too have the metrics by which field service organizations measure progress ...

You may have heard the phrase “what gets measured gets managed.” So when we want something done, we slap a metric on it and manage toward that metric. Seems reasonable enough, right? It’s not, though.

Under the SEC’s KPI guidance, a KPI is one of the key variables through which management evaluates a company’s performance or status, disclosure of which would be material to investors. The SEC ...

I believe today’s customer journey has become too complex and nuanced than this measurement can handle on its own. The Fast Company Executive Board is a private, fee-based network of influential ...

A new metric, called Brand Authority, is now available in the Moz Pro SEO toolset and the Moz API, the company announced today. What is Brand Authority. Moz’s new Brand Authority metric can be found ...

Researchers have found that HRV is a useful metric to assess athletic performance, and a higher HRV has been associated with ...