The principle behind influencer marketing is simple: Instead of selling directly to a large group, brands pay or inspire influencers to get the word out on their behalf. With the rise of platforms ...

Influencer marketing has become one of the most powerful drivers of brand growth, but it’s now facing a challenge that most ...

The beginning of the millennium marked the dawn of modern internet culture. For the first time, ordinary people could create ...

Continuing our discussion on influencer marketing, here we are talking about the goals that brands and companies should have ...

Shopify reports influencer marketing is booming, yet consumer fatigue rises. Brands should focus on nano/micro-influencers, ...

Allison Worldwide's Managing Director, Media + Influence, writes "How consumers interact with shareable, influencer media and ...

TechCrunch was proud to host Aha at Disrupt 2025 in San Francisco. Here’s an overview of their AI Stage session.  AI is ...

Discover how AI is supercharging influencer marketing, key trends for investors, and top opportunities shaping the industry's future.

Estonia-based startup Modash has raised a $12 million Series A led by henQ, a Dutch VC firm that prides itself in “funding the odd ones.” And what’s odd about Modash, according to CEO Avery Schrader, ...

Publicis Groupe’s acquisition of Singapore-based HEPMIL Media Group marks a turning point in global and Southeast Asian ...

Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events. Discover what Propolis can offer you. Influencer marketing is ...