Name brands aren’t always better quality products. Consumer Reports tested store brands up against brand named items and found that they are equal if not better quality than well-known labels. And ...

Shopping smart doesn’t mean sacrificing quality – sometimes the best deals hide in plain sight on store shelves. Generic ...

Generally, I think generic items get a bad rap. Most everything you buy is available in a store-brand alternative, and almost always, it’s basically indistinguishable from the pricier, name-brand one ...

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for ...

Even science agrees: you should buy name-brands. Why? Well, if you don't, it means that you've chosen to purchase that generic, garish-looking liter of soda--inflaming a sense of low self-esteem. That ...

Brand loyalty goes beyond cool ads and attractive logos. It's often based on trust that builds up over time. Surveys indicate that almost 62% of shoppers stick with brand names they know and trust for ...

Even science agrees: you should buy name-brands. Why? Well, if you don't, it means that you've chosen to purchase that generic, garish-looking liter of soda--inflaming a sense of low self-esteem. That ...