The often said joke amongst loyalty professionals in Singapore is that every Singaporean resident has 10 credit/bank cards in their wallet/purse – one for every bank in Singapore. The obvious ...

Loyalty isn’t love, it’s utility, habit and frictionless design, and it’s time marketers built programs that reflect that reality. Editor’s note: Loyalty isn’t love — it’s habit. In Part 2 of our ...

“Hey, is this thing on?” That's just one of many questions that both a pop princess and a loyalty manager could ask. Being unsure whether your customers can hear you—or whether or not you’re ...