TikTok is a haven for food trends. Last year it gave us everything from baked feta pasta, to Emily Mariko’s salmon and rice, as well as baked oats and “nature’s cereal”. Now, less than one month into ...

Many of us grew up eating Weetabix. Unlike the “fun” cereals loaded with chocolate and sugar, Weetabix always seemed reassuringly bland. Marketed as “good food you can trust”, surely something that ...

In celebration of its amazing coffee mornings, Macmillan Cancer Support has recently presented its ranking of the nation’s favourite biscuits. While many British favourites are there, including ...

Weetabix has revealed its unique method for making fantastic smoothies and it’s a game-changer. The chances are that when you eat your Weetabix you serve it with milk, fresh fruit, and a little sugar ...

Pladis, the UK-based subsidiary of Turkish food conglomerate Yildiz Holding, has said it is not among firms reportedly lining up to take control of Weetabix, the UK-based breakfast cereal business ...

Weetabix has blamed another year of switching to private label cereals for falling volumes, as operating profit and revenue both shrank in 2024. Volumes fell in all products aside from Weetabix’s ...