Effective scientific writing is the topic of the next in a series of American Chemical Society (ACS) Webinars™ for scientists and chemical professionals. Scheduled for Thursday, Feb. 3, from 2 - 3 p.m ...
Writer's block, lack of creative inspiration, falling back on cliches and marketing-speak... if any of that ever happens to you, you're not alone. But by harnessing the secrets of storytelling and ...
In their landmark 2007 bestseller, “Made to Stick,” Chip and Dan Heath shared “The Curse of Knowledge,” the concept that once we know something, we find it hard to imagine what it was like not to know ...