Soft plastic baits are great for catching smallmouth, largemouth, and spotted bass. Many soft plastics can be fished weightless or rigged for other effective techniques. But the endless profiles, ...

In-line spinners, spoons, and hardbaits get all the love in the trout game, and rightfully so. These lures have been punishing browns, rainbows, and brookies for many decades. As the old adage goes, ...

We're proud to announce a brand new soft plastic, the EYE DROPS! Great for tipping or using as is - get ready for some ...

I try a lot of bass fishing gear over the course of a year, and I always end up with a few absolute favorites. It’s been an exceptional year for new baits. This list highlights the best of the best.

Tackle store shelves are overburdened with every style and shape of soft plastic bait imaginable. And although all undoubtedly catch largemouth bass to some extent, they also can do a great job at ...

If you find yourself stumped by picky trout with any regularity, it’s probably time for you to learn how to fish a soft hackle fly. These time-tested patterns are characterized by their wispy, “buggy” ...

Soft plastic lures are mainstays for catching bass 12 months out of the year, and the angler who doesn’t have a good selection of the best producers in proven colors—and an ample supply of the hot one ...