Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

Advancements in computer technologies have enabled architects to model their designs with precision and detail. Augmented reality technologies have helped the industry leap ahead, giving practitioners ...

The evolution of technology continues to reshape our world at a significant pace, with each innovation unlocking new possibilities and changing the way we live, work and interact. As we look to the ...

Extended reality technologies, encapsulating augmented reality (AR), virtual reality (VR),and mixed reality (any blend of VR and AR) use digital information either overlaid onto elements from the ...

There's a new mixed-reality headset in town. Samsung's new Galaxy XR headset isn't just about stepping into another world, it's about effortlessly blending the digital with the real world around you.

Since time immemorial, innovation has remained the pillar of the sports industry. Enhancing performance, captivating spectators, and improving accessibility are some of the ways in which this industry ...

Why Snap, Unity, Xreal, and Texas A&M University are among Fast Company’s Most Innovative Companies in augmented and virtual reality for 2025. Innovative organizations are finding ways to make ...

Howard did file a patent application related to augmented and virtual reality technology in 2010. However, in 2013, this application was abandoned prior to being approved, which means Howard was ...