Aug. 30—Chicago — Attorney General Kwame Raoul announced that Illinois has joined an $82.5 million proposed antitrust settlement with Varsity Brands (Varsity). As a result, Illinois consumers who paid ...
Varsity Brands believes cheerleading is ready to graduate from college and step into the professional ranks. On Wednesday, its subsidiary Varsity Spirit unveiled the Pro Cheer League—a for-profit ...
The new, more competitive landscape was on display last month in Orlando, where several of the biggest all-star cheer end-of-year events are held in succession at Disney’s ESPN Wide World of Sports ...
The Daphne High School cheerleaders received a warm welcome after winning big at the AHSAA State Cheerleading Championship in ...
COLUMBIA, S.C. — The American cheerleading company behind the sport’s top uniforms, camps and competitions is vehemently denying accusations that the enterprise helped facilitate alleged sexual abuse ...
EXCLUSIVE: Brand management company Foundation Media Partners is leading development, packaging, and production on a new slate of projects for cheerleading and dance team company Varsity Spirit. Among ...
COLUMBIA, S.C. — The American cheerleading company behind the sport’s top uniforms, camps and competitions is vehemently denying accusations that the enterprise helped facilitate sexual abuse at gyms ...