Wall Street analysts expressed optimism about the video game software developer Unity Software Inc. (U), citing confidence in the company’s advertising products. Morgan Stanley noted an encouraging ...

Media and ad tech companies won’t rest until they’ve convinced advertisers that streaming is a good place for performance marketing. On Monday, Roku announced a new partnership with app monetization ...

Unity has partnered with Meta Audience Network to offer Unity Ads through Unity Mediation, for the purpose of in-app bidding. Through the partnership, Unity creators will be able to further optimise ...

Unity Software Inc. U delivered a strong second-quarter 2025, with its newly launched AI-powered ad platform, Unity Vector, emerging as a clear growth catalyst. Vector, a neural network-based upgrade ...

Steve Webb, the former global head of Facebook’s Audience Network, has joined Unity Technologies as VP of revenue for ads under its Operate division. Webb’s first day was June 13 and he replaces Julie ...

SAN JOSE, Calif.—Roku has announced a strategic product and commercial partnership with Unity that aims to help mobile app businesses easily expand their app install campaigns to TV streaming ad ...

Snap tethers Snapchat to Unity's growing ecosystem of game and ad technologies. Unity will add support for the Snap Kit SDK (software development kit) to its game engine -- which powers over half of ...

Unity Technologies reported earnings on Tuesday, and while overall guidance for the coming year is better than expected, the company anticipates Apple's new ad targeting rules to shave $30 million ...