The ability to conjure visual imagery varies considerably across people. On the high end of the spectrum, people with hyperphantasia report having extremely clear imagery. When they think about a red ...

A large body of research indicates that visual cues help us to better retrieve and remember information. The research outcomes on visual learning make complete sense when you consider that our brain ...

A new theory of the way in which advertising can influence consumers' attitudes toward products is proposed. The theory is based on visual imagery and classical conditioning rather than on the typical ...

Here’s what you’ll learn in this story: Recent neuroscience research shows that people have distinct patterns of brain connectivity and function when it comes to visual imagination. This ability runs ...

Penny Pexman receives funding from the Natural Sciences and Engineering Research Council (NSERC) of Canada and the Social Sciences and Humanities Research Council (SSHRC) of Canada. Emiko Muraki does ...