The current business world is becoming increasingly competitive, with industries being flooded by businesses offering similar ...

Since reaching a peak of over 9% in 2022, inflation appears to finally be cooling for the average consumer. As costs rose over the last two years, companies across the globe have worked to protect ...

In the ever-evolving landscape of business strategies, dynamic pricing has emerged as a contentious yet fascinating approach. Traditionally associated with airlines, hotels and ridesharing, this ...

Pricing expert Rafi Mohammed warns against hasty changes to keep customers. Rafi Mohammed, founder of the consulting firm Culture of Profit, says a crisis or recession is not the time to panic and ...

You can avoid the downsides of dynamic pricing with some basic guardrails, overrides, and communication tactics. More and more companies are turning to pricing algorithms to maximize profits. But many ...

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This article is part of a VB special issue. Read the full series here: How Data Privacy Is Transforming Marketing. Product pricing plays a critical role for every ...

Prices that deviate from the expected light up our brains in differeent ways depending on if they are too high or oddly low. A new neuromarketing study reveals consumers have dedicated neural circuits ...