If your business relies on a strong Web presence, you need to pay close attention to visitor statistics to improve performance and more accurately target markets and demographics. The Google Analytics ...

An overview of events you can track by default and how to set up custom events in GA4, along with suggested use cases for each. Google Analytics 4 (GA4) rebuilt the platform from the ground up with a ...

I'm big into analytics. I track everything on my company site. There’s analytics that delivers basic information about how your search ranking is performing and maybe even some that tells you why it ...

Many industry giants are running out of options with increased competition. Wall Street is pressuring such companies to outpace potential disruptors or, like Ford CEO Mark Fields, get booted.

Google Analytics tracking codes are connected to the specific Analytics account under which they are stored. This poses a problem if you plan on transferring the statistics to a new Analytics account ...

As we have traversed from Universal Google Analytics to Google Analytics 4, many of us have been painstakingly transitioning tracking metrics to adhere to our new way of data analysis. On the bright ...

Google Analytics is a crucial part of any online marketer’s toolbox. Getting analytics data starts with a proper installation of the tracking code. Thankfully, Google Tag Manager makes this process ...

Data remains your business’s most valuable asset. However, it can be difficult to make sense of all the marketing-related analytics tracking at your fingertips. It's also hard to know where and how to ...

Even with the rise of AI, traditional metrics still drive reporting. However, only half of PR pros trust impressions as an accurate reflection of success, despite almost 80% using them. Confidence in ...

I started with CNET reviewing laptops in 2009. Now I explore wearable tech, VR/AR, tablets, gaming and future/emerging trends in our changing world. Other obsessions include magic, immersive theater, ...