Toys R Us touted the release this week of the first “brand film” created by OpenAI’s Sora, which generates video from text instructions. But the online commercial promoting the current state of the ...

Remember when toy commercials used to be amazing? Remember when having slime as part of a toy was literally the coolest thing ever? Well, it appears the hyperbolic days of old-school toy commercials ...

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I've been on staff at PCMag for three years after a career change from working in Big Tech on the West Coast for six years. Through that experience, I got an up-close view of how software engineering ...

Imagine the excitement of creating a young Charles Lazarus, the founder of Toys "R" Us, and envisioning his dreams for our iconic brand and beloved mascot Geoffrey the Giraffe in the early 1930s." ...