The Toyota RAV4 is easily the most popular model in the US right now. Even as the fifth-generation version wraps up, it still ...

Toyota’s redesigned adventure-ready compact SUV blazes a new trail that’s more focused on getting to the forest rather than ...

Toyota is showcasing its all-new, hybrid-only RAV4 alongside its roster of athletes, including NFL wide receiver Puka Nacua, ...

Toyota and Lexus dealers have been told by on high to get creative.

Toyota’s redesigned RAV4 is arriving on dealer lots to find a very different market than the one that shaped its sticker ...

Dealers may redirect shoppers toward under-the-radar Toyota models as the next-gen RAV4 faces early production slowdowns and steep markups ...

Some dealers want customers to pay thousands over MSRP on the redesigned crossover ...

The good folks over at the "AutoYa" info channel on YouTube have unofficially imagined the CGI looks of the unannounced 2027 ...

The lack of RAV4s is an opportunity for dealers to expand sales of the Toyota Crown, Crown Signia, bZ, and coming C-HR, ...

A 2022 BMW X3 with a KBB price starting at $26,500 now rivals a new Toyota RAV4, offering luxury, performance, and value.

Toyota Motor North America (TMNA) returns to the Super Bowl this year with two powerful 30-second spots airing during Super ...

Viewers get emotional over Toyota’s Super Bowl ad that jumps from a childhood car ride to decades later, revealing how shared ...