Doritos prices jumped 50% in four years and PepsiCo waited until it lost billions to do anything about it

The skyrocketing price of Doritos, Lay’s, and Cheetos have pushed away cash-strapped consumers and have cost Frito-Lay ...

PepsiCo's Frito-Lay faces a Doritos pricing problem

PepsiCo (PEP) has missed its revenue target for the Frito-Lay business by billions before finally deciding to lower prices on ...

Doritos at $7 a bag ended up costing PepsiCo billions

But now that a plan to bring prices down is in motion, new challenges have emerged that threaten to blunt its impact.

How $7 bags of Doritos triggered a billion-dollar disaster for PepsiCo

The company announced in February that it would cut prices after years of hikes that pushed costs up nearly 50% since 2021.

Pepsi was warned $7 for Doritos was too much. Now they are paying the price

PepsiCo started trying out lower prices in some areas last year, and CEO Ramon Laguarta said the higher sales from those cuts ...
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Lay’s, Doritos, Cheetos about to get cheaper: Here's why

PepsiCo is planning price cuts as demand for its drinks and snacks has slipped. PepsiCo is cutting prices on Lay’s, Doritos, Cheetos and Tostitos chips in an effort to win back shoppers. The company ...

Frito-Lay recalls potato chips in MS. Here's why, how to check your food

Frito-Lay recalls Miss Vickie’s Spicy Dill Pickle Potato Chips in 6 states, including. FDA warns of allergy risk. How to ...