TikTok didn't invent doomscrolling, but it popularized it with an addictive design. The algorithm works overtime to learn what kind of content you like, what videos you watch fully, which ones you skip,

Every social media service wants a chunk of TikTok's US customers. Meta - the Chinese-owned service's biggest rival - is fighting that battle on several fronts.

Instagram is reportedly considering launching its short-form video feature, Reels, as a separate app as the future of Chinese-owned TikTok remains uncertain in the US.

Instagram Reels has a much larger demographic, catering to teenagers as well as older generations according to Fourthwall. Statistics show there are 2 billion monthly active users, in contrast, there are only just over two million monthly active users on TikTok, according to Demand Sage .

Instagram may be considering spinning off its Reels feature into a standalone app. The company's head, Adam Mosseri, was reportedly overheard discussing the idea with employees as part of a broader strategy to better compete with TikTok, according to The Information.

Instagram is reportedly considering launching a separate app for Reels, its short-form video feature, as TikTok faces increasing pressure in the United States, reported The Information. With TikTok’s future uncertain,

In a move that has stirred significant attention, the U.S. administration, led by President Donald Trump, granted TikTok a 75-day extension in January to comply with a law mandating either its sale or ban.