TikTok AI ads simulate influencer content, with sparking cost-saving benefits and creator concerns, but not everyone is charmed.

The TikTok updated AI tools let brands create influencer-style videos using avatars that model products and mimic creators — ...

BookTok, TikTok’s literary corner, has turned casual reader posts into a force that sells books, builds careers, and shapes ...

The next ad you see on TikTok might not feature a human at all. With new features like avatars and instant video generation, ...

TikTok is bringing more generative AI features to its growing suite of tools for advertisers. On Monday, the social media app ...

TikTok is rolling out a new set of AI-powered advertising tools that enable marketers to turn text prompts or still images ...

Fitness influencer Ashton Hall's viral morning routine boosted sales for Saratoga Spring Water, showcasing the power of ...

TikTok is rolling out a set of new artificial intelligence-powered advertising features, including the ability for marketers ...

TheWrap, using new Sensor Tower data, looks at how dominant social platforms like Instagram and TikTok compare, as well as ...