CINCINNATI--(BUSINESS WIRE)--Today Tide® kicks-off its #TurnToCold campaign, which challenges Americans across the country to pledge to switch from hot and warm to cold water washing for one week in ...
The latest installment of Tide's journey to get us to wash clothes on cold goes way beyond detergent. Hint: It involves America's biggest retailer — and your shiny new washing machine. This spring, ...
Brand announces 2030 Ambition goals centered around people and planet, supporting mission for every load of laundry to do a load of good CINCINNATI--(BUSINESS WIRE)--Tide®, America’s #1 trusted ...
New Appliance Innovations Tested by Tide Help Drive Eco-Behavior Change in the Laundry Room, Decreasing Energy Consumption by Up to 90% and Saving People Money CINCINNATI--(BUSINESS WIRE)-- Tide®, ...
Detergent and cleaning brand Tide is urging Americans to do their laundry in cold water; to save the planet, and maybe save some money. As part of their effort to lower the carbon footprint of doing ...
In the 1930s, David “Dick” Byerly worked for Procter & Gamble as a scientist. He was “quietly working on a cleaning agent called Product X, that he believed had great potential to revolutionize how ...
A previous version of this report misstated the water reduction goal at production plants. It has been corrected. Tide brand of laundry detergent has a new environmental sustainability plan, the "2030 ...
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