Business Wire

Tide® Challenges Americans to Switch to Cold Water During Earth Week

CINCINNATI--(BUSINESS WIRE)--Today Tide® kicks-off its #TurnToCold campaign, which challenges Americans across the country to pledge to switch from hot and warm to cold water washing for one week in ...
Business Wire

Tide Reinvents Clean on Journey to Decarbonize Laundry with Efforts to Turn Consumers to Cold, Explore Carbon Capture and Reduce Virgin Plastic

Brand announces 2030 Ambition goals centered around people and planet, supporting mission for every load of laundry to do a load of good CINCINNATI--(BUSINESS WIRE)--Tide®, America’s #1 trusted ...
Nasdaq

Tide Partners with Electrolux, GE Appliances and Samsung to Announce the First Tide Cold Certified Washing Machines

New Appliance Innovations Tested by Tide Help Drive Eco-Behavior Change in the Laundry Room, Decreasing Energy Consumption by Up to 90% and Saving People Money CINCINNATI--(BUSINESS WIRE)-- Tide®, ...