Ice-T drives an electric car. He has solar panels on his house. “I’m not a fanatic when it comes to the environment, but I definitely try to do my part,” says the actor and musician. Now he’s working ...

Tide is weaving together a multipart narrative to support its tie-in with the latest MCU installment, which hits theaters May 6. Bullitt, the creative studio on the push, was co-founded by the Russo ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 7 hours 6 min ago By Jon Springer - 7 hours 13 min ago By Tim Nudd - 9 hours 8 min ago By Garett Sloane - 10 hours ...

Tide: Miracle Stain -- SUPERBOWL XLVII This Super Bowl ad via Saatchi & Saatchi New York, the first since Tide became an official NFL sponsor, garnered a place inpractically all the best-of-Super-Bowl ...

This year's Super Bowl commercials largely took a break from politics and offered up silly humor instead. Celebrity cameos ranging from rapper Cardi B to actor Chris Hemsworth brought out the best in ...

It took five years of research and effort that even included practically living with consumers for an entire week, but Procter and Gamble and ad agency Saatchi & Saatchi finally came up with a new ...

Tide is changing up its strategy in its ongoing bid to clean up at the Super Bowl. The Procter & Gamble-backed laundry-detergent brand has in the past few years relied on complex media maneuvers to ...