The South Congress Hotel will convert to The Standard, Austin, marking the boutique brand’s first U.S. opening in more than a decade.

The Standard announced its intentions to "reimagine" the South Congress Hotel one day after news broke that the hotel will ...

Forbes contributors publish independent expert analyses and insights. I'm a freelance writer specializing in retail and ecommerce. Jun 14, 2024, 01:26pm EDT The Standard Shop is home to the boutique ...

The new hotel will be revealed in Spring 2027 ...

The Standard CEO Amber Asher tells T+L what's next for the hotel brand, and what luxury really means in 2024. The Standard Hotels, long established in the U.S., has recently launched internationally ...

Hyatt Hotels Corporation announced the planned acquisition of the brands and most of the affiliates of pioneering lifestyle company Standard International, the parent company of The Standard and ...

Continuing to make waves on a global scale, The Standard Hotels is drawing in development opportunities around the world. This comes after its debuts in London, the Maldives, Ibiza, and Bangkok and ...