The Television Bureau of Advertising (TVB) has released a comprehensive new study that sheds light on how Americans consume media and the powerful role TV continues to play in shaping everyday ...
Local news is predominantly consumed on TVs, but 40% or respondents consume it on mobile devices or PCs, and 27% report ...
Despite a recently released Nielsen viewing measure that touts streaming dominance over linear, TVB -- the trade group representing legacy over-the-air linear TV stations -- says linear TV still tops ...
The Desk on MSN
Brad Seitter to become CEO and President of TVB in January
Brad Seitter will become its next President and Chief Executive Officer of TVB in January, succeeding Steve Lanzano.
NEW YORK—In a bid to help local broadcasters find new ways of monetizing their content, the Coalition for Innovative Media Measurement (CIMM) and TVB have released a study that highlights innovations ...
Following the phenomenal success of TVB's widely acclaimed TV drama Heroes in White—the top-rated series of 2025 with an ...
A half-day full of sessions of particular appeal to more than 150 C-suite executives and senior leaders from across the ...
TV News Check on MSN
Survey: 95% Of Respondents Believe Accessing Local News On Their Local TV Station Is Important
The Television Bureau of Advertising (TVB) today released a study that it says reaffirms the essential role of local news in Americans’ lives. The 2025 Local Broadcast News Study, a 3,100-plus ...
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