Walmart is reportedly spending $1.2 billion to acquire Vibe.co, pursuing the advertising empire Amazon dominates.

Addressable has come a long way in the last few years. When industry-initiative-turned-nonprofit Go Addressable first launched in 2021, one-to-one TV ad delivery was just a small portion of overall ...

National TV advertising spending in 2024 for four major 24-hour TV news networks was nearly the same as the total in 2023 -- $2.53 billion versus $2.54 billion the year before, according to estimates ...

CHANTILLY, Va.—New projections from BIA Advisory Services predict that TV advertising will grow by 3.6% to $21 billion next year, BIA Founder and CEO Tom Buono said. Buono told TVB Forward conference ...

Most of October’s ramped-up spending was dedicated to airing drug ads during football games: According to iSpot, all but two of the top 10 brands counted the NFL as their top TV program by spend.

LG Ad Solutions in partnering with iSpot released a study called "The Efficiency Curve". Among the takeaways is a TV ad strategy using more CTV wand less linear TV will lead to better ad campaign ...

Future linear core TV advertising revenues will continue to decline by 6% to 8% for the next two years, according to MoffettNathanson Research. For 2025, total linear core TV ad revenues are expected ...

Despite ongoing challenges with TV advertising like viewership fragmentation and measurement concerns, brands still gravitate toward the channel, with over $4 billion having been invested by 931 first ...

YouTube is close to reaching a tipping point in TV advertising. Google has been coveting lucrative TV ad budgets for more than a decade. But despite stats showing that an increasing amount of YouTube ...

Ad-supported television made up 72% of all TV viewing in the first quarter of 2025, according to Nielsen’s newly announced Ad-Supported Gauge. Thursday marked the launch of the audience measurement ...

Skyrizi, Rinvoq and Tremfya claimed the top three spots in the linear TV rankings in March. Seasonal OTC brands like Vicks and Afrin stayed highly visible, following the cold and flu wave. News ...