Sports-betting platform DraftKings and Tums, the antacid brand, have teamed for a free-to-play game, titled Tums Prop Bites, around Super Bowl LVIII, per details shared with Marketing Dive. Tums Prop ...

Super Bowl LVIII is only a few weeks away and though it remains to be seen which teams will be competing for the NFL crown, brands are rounding into form with activations and ads galore ahead of the ...

TUMS, a brand of antacid, increased awareness of its new Chewy Bites with a cooling sensation among millennials in the US by giving away hot wings and the new tablets as part of a TUMS or Dare ...

Super Bowl LIX is still over a month away but Tums has everyone covered until then with an activation that brings together fans of football and gameday bites. The Haleon heartburn relief brand ...

The Super Bowl is the, uh, Super Bowl of many things—from avocado consumption to house parties. Among the second Sunday in February’s claims to fame, it’s also the Super Bowl of sports betting.

As the Super Bowl approaches, brands connected to favorite Game Day foods are coming along for the marketing ride. Antacid brand Tums is one of those brands, since Super Bowl Sunday can be an ...