Artificial intelligence seems to be on the brink of another significant transformation nearly every week at the moment, and this week is no exception. As developers, businesses and researchers dive ...

I had lunch recently with a longtime friend and colleague who I’ve often considered to be one of the smartest people I know. Having been on a whirlwind of qualitative research work recently, with a ...

Humans and new technologies could together be creating a new kind of thinking, according to a new study. The new kind of thought happens outside the brain – but enhances its cognitive capabilities, ...

Everyone in marketing is talking about System 1, and with good reason. Nobel Prize winner Daniel Kahneman’s concept divides human decision-making into two distinct categories. "System 1" is where ...

A lot of scientific and popular decision-making literature is couched in a dual-process model [1]. The dual-process model pits the relatively automatic, heuristic-driven, and unconscious System 1 ...

A lot of scientific and popular decision-making literature is couched in a dual-process model [1]. The dual-process model pits the relatively automatic, heuristic-driven, and unconscious System 1 ...