Aside from five or six days in January and February, it’s always swim suit season in SoFlo, so we’re always on the look out for hot new poolside looks, and a couple of local ladies have fashion you ...

Going on a family vacation or beach trip? The question that probably crosses your mind is where you’ll go, what activities you’ll enjoy and, of course, what clothes you’ll pack. Picking suitable ...

As summer rolls in, sunny vacations and warm-weather outings are on the horizon, so it’s time to start pulling together your favorite women’s beach outfits. This season's fashion trends reflect a ...

From designing with adaptive features to developing their own sizing metric, a growing number of brands are filling the void in inclusive swimwear. “There is an idea that we need to work out and be ...

Shop the best swim trunks and board shorts for men that are perfect for the wherever you choose to soak up sun and waves this summer. Now that September is here, you might be feeling that ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

"Tan-through" bikinis are advertised all over social media sites like TikTok. The brands claim UV rays pass through the mesh fabric, preventing tan lines. But the suits are see-through and actually ...

Beaded and bedazzled, fancy and frilly, lacy and Lycra-fitted — bridal bikinis are here. Brides are embracing swimwear for after parties, honeymoons and even ceremonies. By Alix Strauss Marigo Mihalos ...