Marketing Dive

Study: Pinterest helps brands engage shoppers

Pinterest, the image-search app with 175 million users, helps brand advertisers to engage with their audiences, according to a study from real-time information provider Neustar. Pinners who engaged ...
Marketing Dive

Study: Pinterest users seek adventure, new brands and tech

Pinterest users are more likely than average U.S. adults to be more adventurous, sensitive and materialistic, per a survey from YouGov published on Forbes. Those characteristics make users of the ...
Retail Dive

Study: Browsing Pinterest leads to purchase

More than half (52%) of active Pinterest users say that the platform helps them find things they want to buy, according to a study the social media company cosponsored with marketing consultant ...
B and T

Study: Pinterest Ranks Number One For Inspiration & Works As A Spark For Action

During its second annual global advertiser summit “Pinterest Present”, this year under the theme ‘It’s different here’, Pinterest unveiled new research on the power of ‘inspiration’ that proves that ...
searchenginewatch

Pinterest Fail: 70% of Brand Engagement is Generated by Users [Study]

Pinterest use by brands in the fashion retail and automotive industries is lacking. Only 18 percent of fashion retail brands pin items on Pinterest, and more than 75 percent of Pinterest engagement ...