The company is trying to help streaming influencers, who are increasingly being wooed by competitors like Netflix and TikTok.

Fashion and beauty brands spent years chasing short-form virality. Now, as creators burn out and audience loyalty weakens, ...

YouTube is shutting down its YouTube Stories feature in order to focus on Shorts and Community posts. Credit: Mateusz Slodkowski/SOPA Images/LightRocket via Getty Images YouTube viewers are used to ...