How women's sports is bringing in new brands and getting traditional sports sponsors to show up in different ways ...

Olympic medalist, model, social media star, and body-positive activist Ilona Maher isn't just a rugby player: she's become an iconic figure in the movement that celebrates athletic and powerful ...

Mickie James and The Beautiful People will take their places inside the TNA Hall of Fame. WWE heads to Australia for Crown ...

It wasn’t too long ago the closest the beauty industry got to the world of sport was in recreating a gentle ‘post gym flush’ on skin at fashion week. Here, the makeup artist would explain the look was ...

I probably could have guessed that October would be all about the WNBA. After all, the finals kicked off on October 3 with a ...

While e.l.f. Cosmetics has always stood for “eyes. lips. face.", the brand is embracing a refreshed meaning: “empowered. legendary. females." One of the ways that the beauty brand is adopting its ...

Liv Cycling sponsors women’s racing teams and competitions, like the Tour de France Femmes, in addition to community clubs.

Women sports fans will control 75% of global discretionary spending by 2030, yet remain the most overlooked and untapped market in sports fandom.

ICYDK, the shirt went viral because it pushed back against the common argument from skeptics trying to downplay the rise of women's sports. Togethxr started making merch with the slogan in 2023, but ...