DALLAS — Varsity Spirit announced Wednesday it will be launching the world's first professional cheer league. The Pro Cheer League, starting in 2026, will have four teams and give athletes ages 18 and ...

Hemp Rules Tighten – Texas regulators have officially banned intoxicating hemp flower, a move supporters say closes a loophole but critics warn could cripple a billion‑dollar industry. Adam Schwager ...

Jeff Webb, a competitive cheerleading entrepreneur who built one of the largest cheer organizations in the U.S. and reportedly served as a “mentor” to late conservative activist Charlie Kirk, has died ...

Jeff Webb is known as the "founder of modern cheerleading" for his role in turning it into a competitive sport. He died ...

BRYAN, Texas (KBTX) - The Brazos Christian cheer team was on Brazos Valley This Morning Monday to help us kick off Spirit Week. The team is gearing up for the Eagles’ season opener Friday night ...

Texas Tech's spirit program has another national title under its belt. Tech’s Advanced Small Division 1A Co-Ed Cheer Squad captured their first national championship in program history Saturday at the ...

CORPUS CHRISTI, Texas — There's spirit --then there's school spirit. But what about school holiday spirit! Cheerleading, spirit squads and drill teams from across CCISD campuses filled the stands at ...

CORPUS CHRISTI, Texas — Corpus Christi ISD held the eighth annual Cheer Spirit Showcase on Wednesday at Veterans Memorial high school. All six CCISD schools participated in the cheer events: Miller, ...

Jeff Webb, a cheer mogul and conservative activist with ties to Charlie Kirk, died.