When a man wears a Speedo, he's not just "wearing a bathing suit" or "ready for a swim." He's wearing a Speedo. And even though Speedo is technically a brand—with a full range of performance-based ...

Swim briefs are being embraced by trendy brands, publications and celebrities. Will they show up at a beach near you? By Max Berlinger This season, after years of fielding requests for a particular ...

In the summer of 1961, on Sydney’s golden Bondi Beach, lifeguards had their work cut out. Not only were they keeping swimmers safe, but they were also operating as “beach inspectors”, strolling the ...

What are you wearing to the beach this summer? Last year, Simon Doonan bemoaned the swimwear of American men and led a rallying cry for more fellas to don Speedos. The piece is reprinted below. My ...

Women aren't the only ones with options when it comes to swimwear and its trends. Bathing suits have evolved over time and reflect modern bodies and influence. But didja know that men's swimwear has ...

1. What did men swim in, historically? Survey Greek urns or Roman frescoes and the answer is clear—throughout antiquity, men went swimming in the nude. As with many moves toward prudishness, the ...

Men’s swimwear has come full circle: what was once the norm in the 1970s has returned to reign in 2025, as men’s swim trunks have shrunk again. Recent data from Speedo reveals that guys are feeling ...