Right now, you can stock up on Yamamoto Senkos for cheap. For Prime Day, a 10-pack is going for just $3.31 — a 59 percent discount off the regular price. That’s only 33 cents per worm, which means you ...

I try a lot of bass fishing gear over the course of a year, and I always end up with a few absolute favorites. It’s been an exceptional year for new baits. This list highlights the best of the best.

I love to catch bass no matter which lure I use. But there still has to be a best way, right? On my way up to a recent Northwoods bass fishing week, a friend asked if there was some specific bite I ...

An interdisciplinary research team has demonstrated in their new study that harmful phthalates and endocrine disruptors are released from common soft plastic baits. Soft plastic lures are increasingly ...

Selecting the right hook can make or break your presentation. In this REEL Quick Tip, professional angler Ott DeFoe explains how to match hook styles with soft plastic baits for maximum effectiveness.