I try a lot of bass fishing gear over the course of a year, and I always end up with a few absolute favorites. It’s been an exceptional year for new baits. This list highlights the best of the best.

Stock your tackle bag with these six soft plastic baits to cover all of your bases when targeting largemouth bass. / Justin Hoffman Tackle store shelves are overburdened with every style and shape of ...

Soft plastic baits are great for catching smallmouth, largemouth, and spotted bass. Many soft plastics can be fished weightless or rigged for other effective techniques. But the endless profiles, ...

Summer time bass fishing is something everyone loves! In this video I use my favorite lures for summer pond hopping! The Googan Baits Bandito Bug is a staple in my tackle box all year round! I also ...

When clear water, pressured fish or less than ideal conditions call for ultra-realism and maximum finesse, the Berkley ...