Traditional marketing focuses on giving customers what they want or need even if they want something unhealthy, dangerous or bad for the environment. Societal marketing also focuses on wants and needs ...

Marketers say they expect AI to be the most important emerging tech of 2023 and the potential impact of a recession to be the most important societal trend, according to recent research from WARC. The ...

Over the years, businesses have created focused strategies to meet customer needs, grow sales and profits, and stand out from the competition in their respective industries. The selling concept in ...