A slogan is a powerful branding device that can capture the minds of consumers and help them associate you with the products they need. The ideal slogan is catchy, intelligent and easy to remember.

Days before spring training starts, the Houston Astros organization released a new slogan for the 2026 season and it's a ...

The Nevada city will replace it with "What happens here, only happens here." For years visitors have come to know that what happens in Vegas, stays in Vegas -- but now Sin City's slogan is getting an ...

Taco Bell's killing its "Think outside the bun" slogan and replacing it with "Live mas" (mas means 'more' in Spanish), reports Maureen Morrison at AdAge. It's another part of its strategy to turn ...

What makes a campaign slogan work? Some connect with the mood of the times and encapsulate the appeal of a candidate in a few words. Others come across as tone deaf, hurting the candidate.

Businesses use various advertising methods to bring attention to their products and services. They want to pique consumer interest and ultimately increase sales. Advertising slogans help businesses ...

Slogans are important for advertising, but few restaurants keep the same one for long. Here's how 15 chains have changed their catchphrases over the years.

President Trump said Tuesday that he came up with his 2016 campaign slogan “Make America Great Again” by himself and jabbed former Democratic rival Hillary Clinton, claiming she paid for her slogan.

Aimee Picchi is the associate managing editor for CBS MoneyWatch, where she covers business and personal finance. She previously worked at Bloomberg News and has written for national news outlets ...

110727-N-OA833-005 ANNAPOLIS, Md. (July 27, 2011) Members of the U.S. Marine Corps Silent Drill team perform at the U.S. Naval Academy for the Class of 2015. Members of the Silent Drill Platoon are ...