Simply put, I live to mask. My position as a beauty editor affords me the privilege of trying out as many masks as my free time allows, and though I haven't technically tried every mask, I've dabbled ...

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NEW YORK CITY -- Rubber face masks blew up in the beauty world within a matter of months. They have been huge in Europe and Asia and about a year ago, they gained popularity in the U.S. Why would you ...

If you've never heard of a rubber face mask, you're about to. After all, it's the coolest skincare trend you've yet to try. Some formulas start out in powder form that transform into a gooey texture ...