Reebok Hockey is partnering with apparel retailer Lids to put on a socially generated contest that will send fans to the 2017 Bridgestone NHL Winter Classic outdoor game between the Chicago Blackhawks ...
The subtle placement of Reebok Hockey products coupled with a pro sports player in ads is a common trick made by the brand, Marc-Andre Charron, brand manager, Reebok Canada, tells MiC. But, for its ...
Reebok is helping a Canadian Olympic star relocate his stolen (or lost?) hockey gear. Reebok is helping a Canadian Olympic star relocate his stolen (or lost?) hockey gear. Sidney Crosby, the Canadian ...
Football has been the focus surrounding a spate of concussions (specifically with regards to litigation) in recent years, but it is not the only sport that suffers from an onslaught of brain injuries.
At the 1992 Olympics in Barcelona, Reebok had exclusive rights to produce warm-up outfits and other apparel for American athletes. But Michael Jordan and other members of the USA basketball team had ...
Drinks brand Coca-Cola India and sports apparel company Reebok have signed up sponsorship deals with the Hero Honda FIH Hockey World Cup, to be held in New Delhi from February 28-March 13. Drinks ...
NEW YORK (CBS.MW) -- Reebok International said it's buying Montreal-based The Hockey Company for a total of $329 million. Reebok is paying C$21.255 per share in cash for the maker of hockey apparel ...
Reebok International Ltd. said Thursday it will buy Montreal's Hockey Co. Holdings Inc. for $204-million (U.S.) in a deal the iconic sneaker maker says gives it an advantage in both the professional ...
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