CEO and co-founder at caffeinated chocolate brand Awake shares how the brand changed marketing tactics once it focused growing sales in retail stores. Now that Awake Chocolate is available in more ...

Retail brands want to grow their customer base and revenues; stores want to drive footfall and increase loyalty. Striking the right balance that benefits both parties — and of course consumers — takes ...

People who visit their local retail health clinic may walk away with more than just wellness advice, but free samples, too. Its all part of a new sampling program by the Dialogue Co., a marketing ...

Ulta Beauty is testing new smart vending tech from SOS that will expand the beauty retailer’s in-store sampling program and add in-store advertising capabilities to its retail media offerings for the ...

Retail media networks are feeling the squeeze. The growth that defined the early RMN era is cooling as sponsored search reaches saturation and CPG advertisers reassess their investment strategies. To ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

Greg DePersio has 13+ years of professional experience in sales and SEO and 3+ years as a writer and editor. Robert Kelly is managing director of XTS Energy LLC, and has more than three decades of ...