This rule is a stretch! An Upper West Side elementary-school principal is banning colorful rubber-band bracelets, claiming the jewelry-making fad is a classroom distraction that causes fights on the ...

I thought 600 rubber bands would be more than enough to keep my eight-year-old busy this summer making the modern-day version of friendship bracelets with her new Rainbow Loom. If you don't know what ...

NOVI (WWJ) - One of the hottest toys to hit the market in years was developed by a former automotive safety engineer in metro Detroit. If you have a tween on your Christmas list, chances are they've ...

Two years after going into business, Rainbow Loom inventor Cheong Choon Ng was nearing the millionth sale of his plastic-pronged device for weaving colorful rubber band bracelets. The $16.99 kits were ...

Toni Notarangeli thought she’d misheard when her 8-year-old son Angelo begged her for a toy he just had to have: a plastic loom that helps kids weave colorful rubber band bracelets. Angelo likes to ...

More than 500 kids and adults built a 23,760-foot-long Rainbow Loom chain Saturday in Tustin in an attempt to set a Guinness world record. Eager participants braved the rain to help Max Wilford, a ...

But the Rainbow Loom alone accounted for 2.9 percent of same-store sales growth last year, and Michaels sold the bracelet-making device for only six months of that period. All told, Michaels moved ...

Rainbow Loom is not just a craft set. It may also be a portal to digital literacy. When I recently bought Rainbow Looms for my two sons (6 and 8), I discovered that this is really a tangible/virtual ...

More than 500 kids and adults built a 29,040-foot-long Rainbow Loom chain in Tustin on Saturday in an attempt to set a Guinness world record. Eager participants braved the rain to help Max Wilford, a ...