In September, when Greta Arcudi bought her daughter a bracelet-making kit called the Rainbow Loom, her son, Jake, was a little miffed because he wanted one, too. So she bought him one. "He's way into ...

Of all the new toys this year, this one looms large. Low tech but high on creativity, the Rainbow Loom has kids hooked —spending hours after school and on weekends making bracelets weaving together ...

Friendship bracelets? Silly Bandz? Those are SO yesterday. This year's hot trend with the elementary school set is Rainbow Loom bracelets. But you probably already know this if you have a young girl ...

The risk of having a really brilliant, blockbuster idea is that somebody will want to copy it. So it's no wonder that the creator of Rainbow Loom, the colorful bracelet-making kit that has become a ...

Rainbow loom bands – small elastic bands that can be woven into anything from friendship bracelets to animals and keyrings - are the latest kids’ craze But the most ambitious creation so far is a full ...

Sharon Lighton, the owner of Anana Gifts, sells kits for children to make rubber band bracelets, which are a very popular trend right now. She has bought 14.7 million rubber bands to sell at her store ...