A new study in Lake Charles, LA, finds AM/FM radio drives the strongest unaided brand awareness for plumbing, HVAC, and auto ...
As social media amplifies every consumer reaction in an overcrowded market for information and entertainment, radio’s brands are more vulnerable than ever. There’s a lot of truth in the old axiom, ...
According to the government-supported British Broadcasting Corp., “new, distinctive digital music stations” that will serve as “extensions” of BBC Radio 1, Radio 2 and Radio 3 are in the works. While ...
Super Hi-Fi has introduced an audio offering for businesses called Radio as a Service. “RaaS is a high-impact, turnkey solution for the creation and management of custom-branded radio experiences,” ...
Global’s Heart has become the UK’s most popular radio brand, reaching 13.4 million listeners every week, overtaking Radio 2 for the first time, according to RAJAR (Radio Joint Audience Research ...
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