This month, sportswear brand Puma signalled a bold strategic shift in its advertising approach with the launch of a global campaign titled Go Wild. The uplifting and playful campaign taps into the ...

McLaren Racing has signed a new multi-year partnership with PUMA, launching a racing of teamwear and lifestyle merchandise ...

McLaren has announced a multi-year deal with German sportswear giants Puma ahead of the 2026 Formula 1 season. The Woking-based ...

PUMA announces early renewal of its long-term partnership with leading fitness sport HYROX – The World Series of Fitness Racing HERZOGENAURACH, Germany, October 01, 2025--(BUSINESS WIRE)--Global ...

Kokni replaces Richard Teyssier, who has decided to leave Puma to pursue other opportunities after 14 years with the company.

HERZOGENAURACH, Germany--(BUSINESS WIRE)--Sports company PUMA and several of its world-class ambassadors shared some of their most memorable moments of sports history of the past 75 years to celebrate ...

LONDON (Reuters) - German sportswear brand Puma has reduced the amount of merchandise it ships to the United States from China to adapt its supply chain to tariffs, and could increase prices in the ...

Known primarily for sportswear, Puma has now officially entered the smartwatch market with its first Wear OS device — the Puma Sport Connected. Puma has teamed up with Fossil to make this ...

The appointment of Nadia Kokni follows the struggling sportswear icon uniting several key marketing and product functions under a chief brand officer.

HONG KONG/LONDON — China’s Anta Sports Products has offered to buy 29 percent of struggling German sportswear firm Puma from France’s Pinault family, three people with knowledge of the talks said.

German sports brand Puma saw its share price rise over 14% on Thursday morning after a report that China’s Anta Sports is exploring a takeover. Hours before the opening bell in Frankfurt, Bloomberg ...