When Sensodyne announced the launch of Pronamel in India in November 2025, the move marked a subtle but significant broadening of how the oral care brand is framing dental health. Long associated with ...

GlaxoSmithKline (GSK) has developed a version of its Sensodyne ProNamel toothpaste specifically for children, according to the company. ProNamel for Children offers the same enamel strengthening ...

GSK has expanded its popular Sensodyne brand with the addition of Pronamel Strong & Bright Enamel toothpaste, to tap the growing trend for teeth whitening. Whitening products were one of the ...

Compete against established giants and scrappy upstarts to launch a new, novel toothpaste. We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and ...