In its first deep dive into the U.S. programmatic display ad marketplace, market research company eMarketer estimates that programmatic spend in display advertising will top $10 billion this year, ...

Mobile advertising, including mobile programmatic, is taking off in China, as advertisers and publishers chase the eyeballs in display media. AdsMOGO, a mobile SSP that works with app publishers help ...

Programmatic buying of display and video ads will expand rapidly for years to come, according to new findings from Magna Global. In a forecast released Monday, the Interpublic Group media investment ...

U.S. marketers spent $10.1 billion through programmatic ad technologies last year, representing over half (52%) of the digital display market. The $10.1 billion figure also accounts for 20% of last ...

While programmatic trading has become the dominant form of advertising in display environments, its uptake across other platforms has been less prolific. However, with programmatic techniques being ...